Transforming eBay's customers into superheroes at Comic Con

For Comic Con 2022, eBay teamed up with Noonah with the goal of engaging with their customers and promoting their platform to card collectors with the 'Personalised Trading Cards' experience.

The experience saw visitors transform into superheroes by creating their very own trading cards with special effects and filters using Noonah’s on-site photo booths and live event printing technology.

Having your very own personalised trading card, where you get to choose your powers, card design and have it put into a card holder… Honestly, who wouldn't be excited to get one of those? Needless to say, we were expecting a large and excited turnout for the eBay booth at Comic-Con.

Our approach was to let the booth do the work and we’d film from a distance. While this was all easy enough to achieve, the toughest part was conveying how this booth actually worked.

We decided on text graphics that would track specific things within the video or pop up at the bottom of the screen. Just like the edit, these graphics would have to match the tempo with their animations to help keep that feeling of excitement.

• 1x 60 Sec Event Highlight Video
• 1x 30 Sec Social Edit